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Department of Marketing and Organisation Studies (MO), Leuven KU Leuven

The Department of Marketing and Organisation Studies (MO), Leuven, consists of two research units:

1) The Research Centre for Marketing, Leuven, specializes in understanding how consumers behave in a world of unprecedented freedom of choice and how they function against a continuous stream of opportunities that may either support them or divert them from reaching their goals. The Marketing modelling research team focuses on the changing ...