< Back to previous page

Publication

A new era of influencer marketing : lessons from recent inquires and thoughts on future directions

Journal Contribution - Journal Editorial

Journal: INTERNATIONAL JOURNAL OF ADVERTISING

ISSN: 1759-3948

Issue: 1

Volume: 41

Pages: 1 - 5

Publication year:2022

WoS Id: 000761357000001
DOI: https://doi.org/10.1080/02650487.2022.2031729
Handle: http://hdl.handle.net/1854/LU-01GKV530Y73BRXYCBFJ9GMQBFR

Accessibility:Closed