Organisation
Marketing
Research Group
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Current researchers
1 - 10 of 30 results
- Sandra STREUKENS (Responsible)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Yanbing HE (Member)
- Bieke HENKENS (Member)
- Gallus HOUGHTON (Member)
- Louise-Marie KUIJPERS (Member)
- Sara LEROI-WERELDS (Member)
- Marc LOGMAN (Member)
Projects
1 - 10 of 34
- IoT adoption: A process model from the Perspective of Consumer LearningFrom16 May 2024 → TodayFunding: BOF - mobility
- From Nodes to Networks: Investigating the Diffusion of Innovations through Dynamic B2B NetworkFrom1 Mar 2024 → TodayFunding: BOF - doctoral mandates
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- Person-centered rehabilitation from a marketing perspectiveFrom1 Jan 2024 → TodayFunding: BOF - projects
- IOF mandate Faculty of Business Economics (BEW) 2024-2028From1 Jan 2024 → TodayFunding: IOF - mandates
- The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.From1 Jan 2024 → TodayFunding: FWO research project (including WEAVE projects)
- ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.From1 Nov 2023 → TodayFunding: BOF - doctoral mandates
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer BehaviorFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital contextFrom1 Jan 2023 → TodayFunding: BOF - projects
Publications
1 - 10 of 184
- Can a retail environment be simulated by photographs?(2021)
Authors: Kim WILLEMS, Lieve DOUCE, Ann PETERMANS
- Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective(2021)
Authors: Ann PETERMANS, Lieve DOUCE, Kim WILLEMS
Pages: 209 - 219Number of pages: 11 - A customer-centric five actor model for sustainability and service innovation(2021)
Authors: Allard VAN RIEL, Tor. W. ANDREASSEN, Line LERVIK-OLSEN, Lu ZHANG, Sunil MITHAS, Kristina HEINONEN
Pages: 389 - 401 - Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity(2022)
Authors: Lieve DOUCE, Kim WILLEMS, Arjun Chaudhuri
- Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performance(2016)
Authors: Elvira Haezendonck, Kim WILLEMS, Jenny Hillemann
Pages: 31 - 47 - Factors affecting sustainable process technology adoption: A systematic literature review(2018)
Authors: Yao Fu, Robert A.W. Kok, Ben Dankbaar, Paul Ligthart, Allard VAN RIEL
Pages: 226 - 251 - Prying eyes: A dramaturgical approach to organizational surveillance(2018)
Authors: Laura Visser, Inge L. Bleijenbergh, Yvonne W.M. Benschop, Allard VAN RIEL
Pages: 703 - 727 - What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and Behavior(2016)
Authors: Lieve DOUCE, Wim JANSSENS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 271 - 280 - Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions(2019)
Authors: Laurens De Gauquier, Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 235 - 253 - The impact of representation media on customer engagement in tourism marketing among millennials(2019)
Authors: Kim WILLEMS, Malaika BRENGMAN, Helena Van Kerrebroeck
Pages: 1988 - 2017