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Researcher
Snezhanka Kazakova
- Disciplines:Communication sciences, Other media and communications, Media studies, Journalism and professional writing
Affiliations
- Department of Communication Sciences (Department)
Member
From9 Nov 2010 → 20 Sep 2015
Publications
1 - 9 of 9
- The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness(2017)
Authors: Emma Beuckels, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, ¨Patrick De Pelsmacker
Number of pages: 1 - The freedom to lose control: self-regulation difference in heavy versus light media multitaskers(2016)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Number of pages: 1 - The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal(2016)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Christophe Labyt
Pages: 403 - 416 - The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal(2016)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Christophe Labyt
Number of pages: 1 - Can't see the forest for the trees? The effect of media multitasking on cognitive processing style(2015)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Pages: 425 - 450 - The fragmented mind : exploring the measurement and consequences of media multitasking behavior(2015)
Authors: Snezhanka Kazakova
- Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context(2014)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Pages: 26 - 32 - The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence(2012)
Authors: Snezhanka Kazakova, Tina Tessitore, Veroline Cauberghe, Hendrik Slabbinck
Number of pages: 1 - The effect of flow on implicit memory of in-game brand placements(2011)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Dieter Thijs, Martin Eisend, Tobias Langer, Shintaro Okazaki
Pages: 249 - 259