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Researcher
Emma Beuckels
- Keywords:parental perfectionism, influencer sharenting, parent influencers, parental self-esteem, mom influencers, parental decision-making, social media influencers
- Disciplines:Media and communication theory, Interpersonal communication, Communication research methodology, Communication management, Science and health communication
Affiliations
- Department of Communication Sciences (Department)
Member
From1 Jan 2016 → Today
Projects
1 - 4 of 4
- Understanding parental decision-making in the digital age: How social media influencers affect food choices of parents for their childrenFrom1 Jan 2024 → TodayFunding: BOF - projects
- SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital toolsFrom1 Jan 2024 → TodayFunding: Horizon Europe - Mission area: Cancer - not attributable
- Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.From1 Nov 2020 → TodayFunding: FWO junior postdoctoral fellowship
- Media-Multitasking: the advertiser’s dream or nightmare? An experimental study to investigate the impact of media-multitasking on advertising processing and efectiveness.From1 Jan 2016 → 31 Oct 2020Funding: FWO Strategic Basic Research Grant
Publications
1 - 10 of 18
- Momfluencers als entertainmenteducators ter promotie van borstvoeding : een conceptueel model(2023)
Authors: Ellen Mertens, Emma Beuckels
Pages: 303 - 322 - Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts(2022)
Authors: Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Marloes de Brabandere, Steffi De Jans, Ini Vanwesenbeeck
Number of pages: 1 - ‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions(2022)
Authors: Emma Beuckels, Steffi De Jans
- Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking(2022)
Authors: Emma Beuckels, Liselot Hudders
Number of pages: 1 - Media multitasking : a bibliometric approach and literature review(2021)
Authors: Emma Beuckels, Guoquan Ye, Veroline Cauberghe
- To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context(2021)
Authors: Emma Beuckels, Veroline Cauberghe, Klaas Bombeke, Wouter Durnez, Jessica Morton
Pages: 461 - 478 - Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness(2021)
Authors: Emma Beuckels, Steffi De Jans, Veroline Cauberghe
Pages: 197 - 206 - Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults(2020)
Authors: Steffi De Jans, Emma Beuckels, Veroline Cauberghe, Ini Vanwesenbeeck
Number of pages: 1 - Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness(2019)
Authors: Emma Beuckels, Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Pages: 848 - 870 - An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context(2019)
Authors: Emma Beuckels, Steffi De Jans
Number of pages: 1