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Researcher
Matthijs Meire
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 15 Sep 2019 - Department of Marketing (Department)
Member
From12 May 2014 → 30 Sep 2018
Publications
1 - 3 of 3
- A Marketing perspective on social media usefulness(2018)
Authors: Matthijs Meire
- The added value of social media data in B2B customer acquisition systems : a real-life experiment(2017)
Authors: Matthijs Meire, Michel Ballings, Dirk Van den Poel
Pages: 26 - 37 - The added value of auxiliary data in sentiment analysis of Facebook posts(2016)
Authors: Matthijs Meire, Michel Ballings, Dirk Van den Poel
Pages: 98 - 112