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Researcher
Marijke De Veirman
- Keywords:wellbeing, advertising, social media, influencer marketing, advertising literacy, marketing
- Disciplines:Communication sciences, Other media and communications, Media studies, Journalism and professional writing, Communication management
Affiliations
- Department of Translation, Interpreting and Communication (Department)
Member
From26 Sep 2022 → 29 Feb 2024 - Department of Communication Sciences (Department)
Member
From1 Sep 2014 → 28 Sep 2022
Publications
1 - 10 of 13
- The value of influencer marketing for business : a bibliometric analysis and managerial implications(2021)
Authors: Guoquan Ye, Liselot Hudders, Steffi De Jans, Marijke De Veirman
Pages: 160 - 178 - Exploration of food and beverage appearances in child influencersU+2019 Youtube channels : a content analysis of Ryan ToysReview(2020)
Authors: Marijke De Veirman, Regina J. Ahn, Michelle R. Nelson, Jasmine L. Moultire
Number of pages: 1 - #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations(2020)
Authors: Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders
- Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising(2020)
Authors: Marijke De Veirman, Liselot Hudders
Pages: 94 - 130 - The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing(2020)
Authors: Marijke De Veirman
- Building a luxury brand on Instagram : the case of Delvaux(2020)
Authors: Ineke Tack, Marijke De Veirman, Liselot Hudders
Pages: 55 - 71 - #Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects(2019)
Authors: Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders
Number of pages: 1 - What is influencer marketing and how does it target children? A review and direction for future research(2019)
Authors: Marijke De Veirman, Liselot Hudders, Michelle R. Nelson
- Building a luxury brand on Instagram : Delvaux as a case study(2019)
Authors: Marijke De Veirman, Ineke Tack, Liselot Hudders
Number of pages: 1 - Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand(2018)
Authors: Marijke De Veirman, Liselot Hudders
Number of pages: 1