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Publication
How advertising literacy training affect childrenU+2019s responses to television commercials versus advergames
Journal Contribution - Journal Article
Journal: INTERNATIONAL JOURNAL OF ADVERTISING
ISSN: 0265-0487
Issue: 6
Volume: 35
Pages: 909 - 931
Publication year:2016
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:2
CSS-citation score:3
Authors:National
Authors from:Higher Education
Accessibility:Closed