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Publication

CRM in social media: predicting increases in Facebook usage frequency

Journal Contribution - Journal Article

Journal: EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
ISSN: 0377-2217
Issue: 1
Volume: 244
Pages: 248 - 260
Publication year:2015
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:6
CSS-citation score:2
Authors:National
Authors from:Higher Education
Accessibility:Closed