< Back to previous pagePublication New, digital media and the effectiveness of persuasive communication strategies in a social marketing context Book - DissertationPublication year:2014Handle: http://hdl.handle.net/1854/LU-5805149 Accessibility:OpenAuthors/publisherKatarina Panic (Author)Ghent University. Faculty of Political and Social Sciences (Publisher)Ghent University, Sint-Pietersnieuwstraat 25, 9000 Gent, Belgium (Partner)