< Back to previous page
Researcher
Annouk Lievens
- Research Expertise:Multistakeholder innovation and value creation within services and sustainability contexts
- Keywords:MARKETING RESEARCH, CONSUMER BEHAVIOUR, SALES PROMOTIONS, Economics and applied economics
- Disciplines:Applied economics, Economic history, Macroeconomics and monetary economics, Marketing, Microeconomics, Tourism
- Research techniques:- Marketing research - Statistical analysis - Decision support systems
- Users of research expertise:- Firms - Associations of firms - Public authorities - Consumers
Projects
1 - 10 of 10
- Communicating about co-creation with multiple stakeholders: the role of the stakeholders' network and the impact on consumer adoption.From1 Oct 2016 → 31 Jul 2018Funding: BOF - Doctoral projects
- Value co-creation with multiple stakeholders in innovation networks.From1 Oct 2015 → 30 Sep 2016Funding: FWO fellowships
- Stakeholder Co-Creation Capabilities: The Critical Resources and Routines for Creating Innovation with Multiple Stakeholders.From1 Oct 2013 → 30 Sep 2015Funding: FWO fellowships
- The antecedents and impact of value creation during the medical device innovation process.From1 Oct 2013 → 30 Sep 2015Funding: FWO fellowships
- How do health care customers value 'cure' and 'care' online? A marketing and text mining approach towards scale development.From1 Feb 2013 → 31 Dec 2013Funding: BOF - Other initiatives
- Customer co-creation during innovation: structure and impact of virtual social networks.From1 Jan 2012 → 31 Dec 2015Funding: IWT personal funding - strategic basic research grants
- Study on the analysis of the needs for cross-border services and assessment of the organisational, legal, technical and semantic barriers.From21 Dec 2011 → 21 Jan 2013Funding: Other EU initiatives out of framework
- Customer co-creation capabilities – The critical resources and routines for creating innovation with customers.From1 Oct 2011 → 30 Sep 2013Funding: FWO fellowships
- Customer co-creation : the nature and its impact during the innovation process of high tech servicesFrom1 Jan 2011 → 31 Dec 2012Funding: BOF - Other initiatives
- Customer co-creation : the nature and its impact during the innovation process of high tech services.From1 Jan 2008 → 30 Jun 2010Funding: BOF - Doctoral projects
Publications
1 - 10 of 57
- The role and impact of employees’ professional profiles, content, and networks on social media in building personal and corporate brands(2023)
Authors: Tracy Nickl, Annouk Lievens
Number of pages: 224 - A systemic approach of communication in multiple stakeholder settings(2023)
Authors: Annouk Lievens, Ingrid Moons
Pages: 201 - 226 - Guest editorial(2022)
Authors: Annouk Lievens, Peter Neijens
Pages: 497 - 506 - A service design perspective on the stakeholder engagement journey during B2B innovation(2021)
Authors: Annouk Lievens, Vera Blazevic
Pages: 128 - 141 - Experiences of students with auxiliary services journeys in higher education(2021)
Authors: Liesbet Bonnarens, Ingrid Moons, Patrick De Pelsmacker, Annouk Lievens, Koenraad Keignaert
Pages: 1 - 27 - Aligning expectations and marketing communications for multi-stakeholder innovation networks(2020)
Authors: Bram Roosens, Annouk Lievens, Nathalie Dens
Number of pages: 270 - Ervaringen met de ondersteunende diensten aan een universiteit doorheen de 'student journey'(2020)
Authors: Liesbet Bonnarens, Ingrid Moons, Annouk Lievens, Koenraad Keignaert
Pages: 113 - 124 - Integrating personal and corporate brands in social media(2020)
Authors: Tracy Nickl, Annouk Lievens, Markus Kittler, Michael Coniglio, Emily Silva
Pages: 799 - 802 - Effects of partners' communications on consumer perceptions of joint innovation efforts(2019)
Authors: Bram Roosens, Annouk Lievens
Pages: 1 - 26 - Hybrid orchestration in multi-stakeholder innovation networks(2019)
Authors: Vera Blazevic, Charlotte Reypens, Annouk Lievens
Pages: 1 - 23