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Researcher
Patrick De Pelsmacker
- Research Expertise:Marketing research, marketingcommunication consumer behavior.
- Keywords:MARKETING RESEARCH, CONSUMER BEHAVIOUR, SALES PROMOTIONS, Economics and applied economics
- Disciplines:Applied economics, Economic history, Macroeconomics and monetary economics, Marketing, Microeconomics, Tourism
- Research techniques:- Marketing research - Statistical analysis - Decision support systems
- Users of research expertise:- Firms - Associations of firms - Public authorities - Consumers