The impact of attitudes and behavior of the PVI "Kop Op" campaign target group.

Smartphones have permeated a large number of people's lives. Although mobile apps and other digital applications offer great advantages in terms of social connections and access to information, a growing number of users indicate they struggle with their smartphone use. Their mobile phone use sometimes impacts their social life, physical activity and sleep habits in a negative way. The PVI (Safety Instititute of the province of Antwerp) has developed an awaraness raising campaign (Kop Op) to stimulate people to use their smartphone in a more conscious way and, if needed, to restore the balance between smartphone use and other activities. To assess the impact of the activation tools that were developed (test, logging app, website) a combined qualitative (in-depth interviews) and quantitative (survey) study was performed. The study investigated respondents' smartphone use habits and motives and problems/challenges they face when using their device. The tools developed during the campaign were studied to assess if the tools support users in gaining insight into their smartphone use and stimulate them to have a more conscious use of their device. Also recommendations for the follow-up of the campaign were formulated.

Keywords:SMARTPHONE, COMMUNICATION TECHNOLOGIES, ADDICTION

Disciplines:Biological and physiological psychology, General psychology, Other psychology and cognitive sciences, Applied sociology, Policy and administration, Social psychology, Social stratification, Social theory and sociological methods, Social work, Sociology of life course, family and health, Other sociology and anthropology