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Project

The impact of product assortment on consumers’ (un)healthy grocery choices

Retailers have gradually reshaped store environment by putting healthy products at the store entrance and unhealthy foods store inwards and by increasing the assortment sizes. In light of obesity epidemic, we investigate the impact of (1) the in-store sequence of healthy and unhealthy food assortments and of (2) the very large size of current assortments on consumers’ (un)healthy food choices.

Date:1 Oct 2017 →  30 Sep 2023
Keywords:store environment, healthy food, product assortment
Disciplines:Marketing, Social work, Animal experimental and comparative psychology, Applied psychology, Other sociology and anthropology, Human experimental psychology