AdLit : Advertising Literacy in a New Media Environment : Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.

This project represents a research agreement between the UA and on the onther hand IWT. UA provides IWT research results mentioned in the title of the project under the conditions as stipulated in this contract.

Keywords:SOCIAL MEDIA, YOUNG PEOPLE, ADVERTISING

Disciplines:Applied economics, Economic history, Macroeconomics and monetary economics, Microeconomics, Tourism, Communication sciences, Journalism and professional writing, Media studies, Other media and communications

Project type:Collaboration project