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Publication

#TheDay: Triggering User Generated Videos in Participatory Media Productions

Book Contribution - Book Chapter Conference Contribution

Traditional media such as television are increasingly adopting interaction logic as a way to engage viewers. In this paper, we report on the design of a smartphone application that facilitates the participatory production process of #TheDay, a two-minute item in an infotainment TV show, which is broadcasted twice a week on national television. #TheDay leverages a cocreation approach as it allows viewers to submit and discuss self-produced video content, this way empowering them to share their take on topics imposed by TV producers. We report on #TheDay's eight-month deployment. Through a mixed methods approach, we learn how the TV producers succeeded in triggering viewer interaction, also on a long-term. From our findings, we distill three considerations for the design of interactive applications that support professional producers in deploying participatory forms of media production with sustained user commitment.
Book: HUMAN-COMPUTER INTERACTION - INTERACT 2019, PT I
Series: Lecture Notes in Computer Science
Volume: 11746
Pages: 409 - 417
Number of pages: 9
ISBN:9783030293819
Publication year:2019
Keywords:Co-creation, Participatory TV, User-Generated Content (UGC), User-Generated Video (UGV), Social media, Evaluation, Engagement
BOF-keylabel:yes
IOF-keylabel:yes
Accessibility:Open