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Publication

Managing innovation through customer coproduced knowledge in electronic services: an exploratory study

Journal Contribution - Journal Article

Journal: Journal of the Academy of Marketing Science

ISSN: 0092-0703

Volume: 36

Pages: 138 - 151

Publication year:2008

DOI: https://doi.org/10.1007/s11747-007-0064-y
Handle: https://hdl.handle.net/10067/678950151162165141
WoS Id: 000252976600014