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Publication

Why you should stop predicting customer churn and start using uplift models

Journal Contribution - Journal Article

Journal: Information Sciences

ISSN: 0020-0255

Volume: 548

Pages: 497 - 515

Publication year:2021

WoS Id: 000596037700012
DOI: https://doi.org/10.1016/j.ins.2019.12.075
Institutional Repository URL: https://lirias.kuleuven.be/3226288

Accessibility:Open