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Project

Exploration of market potential of Crossmodal Congruency Index (R-11862)

The objective of this CONCEPT application is to conduct a survey of at least two target groups to determine the market potential of the CMCI and its possible applications. The market survey will be executed by an external market (research) agency. The content of the survey (i.e., method) will be determined in cooperation with the external market research agency after the assignment has been awarded as well as in consultation with the supervisor and co-supervisors
Date:15 Jan 2021 →  14 Mar 2022
Keywords:correspondences, crossmodal, marketing
Disciplines:Market research