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Publication

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Journal Contribution - Journal Article

Journal: JOURNAL OF ADVERTISING

ISSN: 1557-7805

Issue: 4

Volume: 50

Pages: 461 - 478

Publication year:2021

Handle: http://hdl.handle.net/1854/LU-8708410
DOI: https://doi.org/10.1080/00913367.2020.1870053
WoS Id: 000615878900001
VABB Id: c:vabb:513152

Accessibility:Open