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Project
Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.
Current research project investigates how influencer marketing affects young consumers. Based on experimental research we will examine the psychological mechanisms that may explain influencer marketing.
Date:1 Oct 2015 → 30 Sep 2021
Keywords:luxury, Social Media, Digital Marketing, Influencer Marketing, Advertising
Disciplines:Other philosophy, ethics and religious studies not elsewhere classified, Other humanities and the arts, Communication management