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Organisation
Department of Marketing
Department
Lifecycle:1 Jan 1993 → 30 Sep 2018
Organisation profile:The department is active in four research domains: business-to-business, consument behavior, data analytics and governement marketing
Keywords:Marketing
Disciplines:Marketing
Projects
1 - 10 of 30
- The impact of product assortment on consumers’ (un)healthy grocery choicesFrom1 Oct 2017 → 30 Sep 2023Funding: BOF - Doctoral projects
- Approach and loss aversion: Effects of cognitive protective biases in public health campaignsFrom1 Oct 2017 → 30 Sep 2021Funding: BOF - Doctoral projects
- Long term effects behaviorFrom30 Jan 2017 → 31 Jul 2018Funding: Department Environment and Infrastructure
- The Impact of Normative Cues on Consumers' Food IntakeFrom1 Oct 2016 → 30 Sep 2020Funding: BOF - Doctoral projects
- The nudge in the right direction: the Flemish guide consumers towards environmentally responsible and healthy consumptionFrom5 Jan 2016 → 4 Jan 2017Funding: Department Environment and Infrastructure
- Leveraging the power of social influence for customer relationship management: growing the value of a customer base using referral network analysis.From1 Oct 2015 → 30 Sep 2018Funding: FWO fellowships, BOF - Other initiatives
- Leveraging the power of social influence for customer relationship management: identifying and developing influential customers using social network analysisFrom1 Sep 2015 → 31 Aug 2022Funding: BOF - Doctoral projects
- Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness.From1 Jan 2015 → 31 Dec 2018Funding: IWT personal funding - strategic basic research grants, IWT personal funding - specialisation scholarships
- Robust, individual level price-response curve estimation for revenue management in the soccer industryFrom1 Jan 2015 → 30 Apr 2020Funding: BOF - Doctoral projects
- Individual differences in evaluation difficulty and their consequences for consumer behaviorFrom1 Oct 2014 → 31 Jan 2017Funding: FWO fellowships, BOF - Other initiatives
Publications
1 - 10 of 28
- The Effect of Strategic Industry factor innovation on incumbent reaction, survival, and performance
Authors: Bart Devoldere
- The role of database marketing in improving direct mail fundraising(2010)
Authors: Griet Verhaert
- How Self-Regulatory Focus Shapes Item Responses Regardless of Content
Authors: Elke Cabooter, Bert Weijters, Leen Adams, J.P. Helfer, J.L. Nicolas
Pages: 92 - More than 20 years of aids prevention: what has been said when and to whom?
Authors: Leen Adams
Number of pages: 1 - The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
Authors: Yves Van Vaerenbergh, Neal Van Loock, Shintaro Okazaki
Pages: 21 - 33 - Consumer ethics: the role of personality, intuition, and hypocrisy(2012)
Authors: Tine De Bock
- The influence of one- versus two-sided information on the anticipation of negative reactions: the role of attitudinal ambivalence
Authors: Ineke Uyttersprot
Number of pages: 1 - Een gezonde of ongezonde reclameslogan? That's the question
Authors: Leen Adams
Pages: 71 - 77 - Kan een slank model hamburgers promoten?
Authors: Leen Adams, Tina Tessitore
- The effect of advertising complexity and repetition on attitude toward digital signage advertisements
Authors: Neal Van Loock
Number of pages: 1