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Organisation
Department of Marketing
Department
Lifecycle:1 Jan 1993 → 30 Sep 2018
Organisation profile:The department is active in four research domains: business-to-business, consument behavior, data analytics and governement marketing
Keywords:Marketing
Disciplines:Marketing
Projects
11 - 20 of 30
- Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.From1 Oct 2014 → 13 Sep 2017Funding: BOF - Doctoral projects
- New insights into the effect of rankings on product evaluations: The introduction of the linearity effectFrom1 Oct 2014 → 7 Jun 2016Funding: BOF - Other initiatives
- Sabbatical during professorship in marketingFrom1 Jan 2014 → 31 Dec 2014Funding: BOF - Research professorship
- Large-Scale Stochstic Vehicle Routing ProblemsFrom6 Dec 2013 → 5 Jul 2014Funding: BOF - Doctoral projects
- The impact of food claims on consumer behavior.From1 Oct 2013 → 30 Sep 2017Funding: FWO fellowships, BOF - Other initiatives
- Tenure track appointment in statistics and market modelling within the framework of the SSH strategic support planFrom1 Oct 2013 → 30 Sep 2018Funding: BOF - Research professorship
- Predictive Analytics for Customer Intelligence: Data AugmentationFrom1 Sep 2013 → 30 Jun 2014Funding: BOF - Doctoral projects
- Decision making in hard economic timesFrom1 Mar 2013 → 31 Dec 2017Funding: BOF - Doctoral projects
- Unethical consumer behaviour: the effect of impulse buying on unethical consumer behavior and the role of moral emotions in in-store communication to prevent shoplifting: experimental studiesFrom1 Oct 2012 → 30 Sep 2016Funding: BOF - Doctoral projects
- Why do companies (not) report on Corporate Social Responsibility (CSR)?From1 Oct 2012 → 30 Sep 2016Funding: BOF - Doctoral projects
Publications
1 - 10 of 28
- The Effect of Strategic Industry factor innovation on incumbent reaction, survival, and performance
Authors: Bart Devoldere
- Meer dan 25 jaar AIDS-preventiecampagnes : wanneer werd er wat gecommuniceerd?
Authors: Leen Adams
Pages: 212 - 221 - The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus
Authors: Leen Adams
Number of pages: 1 - Investigating the strength of affectively and cognitively based attitudesVolume: 38
Authors: Ineke Uyttersprot
Number of pages: 1 - Should I recycle or not? Effects of attitude strength and social pressure
Authors: Ineke Uyttersprot, MM Brencic, T Dmitrovic, M Lapanja, A Senicar
Number of pages: 1 - The role of sceptical processing in product placement effectiveness(2013)
Authors: Tina Tessitore
- The role of database marketing in improving direct mail fundraising(2010)
Authors: Griet Verhaert
- How Self-Regulatory Focus Shapes Item Responses Regardless of Content
Authors: Elke Cabooter, Bert Weijters, Leen Adams, J.P. Helfer, J.L. Nicolas
Pages: 92 - More than 20 years of aids prevention: what has been said when and to whom?
Authors: Leen Adams
Number of pages: 1 - The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
Authors: Yves Van Vaerenbergh, Neal Van Loock, Shintaro Okazaki
Pages: 21 - 33