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Organisation
Department of Marketing
Department
Lifecycle:1 Jan 1993 → 30 Sep 2018
Organisation profile:The department is active in four research domains: business-to-business, consument behavior, data analytics and governement marketing
Keywords:Marketing
Disciplines:Marketing
Projects
21 - 30 of 30
- Alpha Stimulation Policy: Sabbatical Fund for Faculty of Economics and Business AdministrationFrom1 Oct 2012 → 30 Sep 2018Funding: BOF - Doctoral projects
- The impact of framing of numerical information on consumer's behaviorFrom1 Oct 2011 → 30 Sep 2015Funding: FWO fellowships, BOF - Other initiatives
- Dispositional greed: scale development and an empirical investigation of causes and consequencesFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- investigation the value of shopping path data for marketing intelligenceFrom1 Oct 2011 → 1 Oct 2013Funding: BOF - Other initiatives
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The influence of uncertainty on pre- and post-decision processesFrom12 Oct 2009 → 31 Jan 2014Funding: College - Project driven research
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
- Consumer labFrom1 Jan 2009 → 31 Dec 2010Funding: BOF - Other initiatives
- Unintended effects of marketing trends on regulatory focus and associated consequences / From status concerns to number concerns: Consequences for consumer decisions and consumption enjoymentFrom1 Oct 2008 → 30 Sep 2018Funding: BOF - Research professorship
- Assessing the impact of social-network information on the predictieve performance of models for analytical CRMFrom1 Oct 2008 → 30 Sep 2009Funding: BOF - Other initiatives, FWO fellowships
Publications
1 - 10 of 28
- The Effect of Strategic Industry factor innovation on incumbent reaction, survival, and performance
Authors: Bart Devoldere
- The role of database marketing in improving direct mail fundraising(2010)
Authors: Griet Verhaert
- How Self-Regulatory Focus Shapes Item Responses Regardless of Content
Authors: Elke Cabooter, Bert Weijters, Leen Adams, J.P. Helfer, J.L. Nicolas
Pages: 92 - More than 20 years of aids prevention: what has been said when and to whom?
Authors: Leen Adams
Number of pages: 1 - The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
Authors: Yves Van Vaerenbergh, Neal Van Loock, Shintaro Okazaki
Pages: 21 - 33 - Consumer ethics: the role of personality, intuition, and hypocrisy(2012)
Authors: Tine De Bock
- The influence of one- versus two-sided information on the anticipation of negative reactions: the role of attitudinal ambivalence
Authors: Ineke Uyttersprot
Number of pages: 1 - Een gezonde of ongezonde reclameslogan? That's the question
Authors: Leen Adams
Pages: 71 - 77 - Kan een slank model hamburgers promoten?
Authors: Leen Adams, Tina Tessitore
- The effect of advertising complexity and repetition on attitude toward digital signage advertisements
Authors: Neal Van Loock
Number of pages: 1