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Organisation
Media, design and IT
Research Group
Main organisation:AP Hogeschool Antwerpen
Lifecycle:19 Sep 2022 → Today
Organisation profile:The research center focuses on the question of how and/or the form of a communication expression or physical product can be optimized in function of achieving specific marketing or communication goals for brands and profit and non-profit organizations (e.g. generating attention , bringing about an image or behavioral change, making a communication expression or product more sustainable, etc.).
Keywords:marketing, communication
Disciplines:Media studies, Communication sciences