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Project
Mediated touch sensations in an online store:The role of image interactivity, user control and input device.
Touch is an important source of affect and information to consumers. In online stores physically handling products is impossible. We tackle this barrier by investigating the creation and effects of touch sensations online. First, we test to what extent touch can be created through image interactivity. We further investigate the role of user control. Third, we test how the type of device (mouse vs touch) moderates touch sensations and effects.
Date:1 Feb 2014 → 31 Dec 2014
Keywords:WEBSITE, SHOPPING, MEDIATED TOUCH, AFFECTIVE REACTIONS
Disciplines:Animal experimental and comparative psychology, Applied psychology, Human experimental psychology, Communication sciences, Journalism and professional writing, Media studies, Other media and communications