Unethical consumer behaviour: the effect of impulse buying on unethical consumer behavior and the role of moral emotions in in-store communication to prevent shoplifting: experimental studies

Study 1. Experimental studies (in lab and in stores), about the negative impact of impulse buying stimulation by retailers on consumer unethical behavior, via the impact of temporary sensation seeking. Study 2. Experimental studies (in lab and stores) about the impact of fear appeals using fines versus social punishment on consumer shoplifting behavior.