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Publication

Kwaad in vele vormen : een kwantitatieve inhoudsanalyse van vijandbeelden in de Amerikaanse actiefilm

Journal Contribution - Journal Article

Subtitle:Evil in many shapes : a quantitative content analysis of enemy images in the American action film
This paper sets out to examine the representation of hero and villain characters in the American action film. Within the generic framework of the action film villains are considered to be an inherent other of their hero counterparts, often reaffirming hegemonic conception of enemyhood and otherness. Whereas the large majority of scholarship prefers to conduct a textual analysis on one or several case studies, this research provides an unique perspective by applying a quantitative content analysis on hero and villain characters in an extensive sample of films. The analysis partially confirmed insights from previous research stating that the otherness of villain characters is mainly structured on the level ethnicity, as white Western heroes are consistently framed against foreign others. Moreover, the ethnic identity of a characters turned out to be the determining factor for the featured profession, narrative position and formal articulation of the character. On the other hand, heroes and villains did not distinctly differ on the level of professions, motivations and violent actions.
Journal: Tijdschrift voor Communicatiewetenschap
ISSN: 1384-6930
Issue: 4
Volume: 46
Pages: 336 - 354
Publication year:2018