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Publication

New, digital media and the effectiveness of persuasive communication strategies in a social marketing context

Book - Dissertation

Publication year:2014
  • Handle: http://hdl.handle.net/1854/LU-5805149
Accessibility:Open

Authors/publisher

  • Katarina Panic (Author)
  • Ghent University. Faculty of Political and Social Sciences (Publisher)
  • Ghent University, Sint-Pietersnieuwstraat 25, 9000 Gent, Belgium (Partner)

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