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Publication
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Journal Contribution - Journal Article
Journal: JOURNAL OF ADVERTISING
ISSN: 1557-7805
Issue: 2
Volume: 46
Pages: 333 - 349
Publication year:2017
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:2
CSS-citation score:4
Authors:International
Authors from:Higher Education
Accessibility:Closed