Social semiotics

In the first chapter of the handbook, Joke Bauwens and Rein Demunter present social semiotics. This theory and method starts from the idea that language should not be studied as an isolated system of signs, but in the way people interact with it and how they use signs to express themselves, taking into account social contexts, practices and participants involved in the process of meaning making.

ISBN:9789461175243

Publication year:2023

Keywords:Content analysis, Textual analysis, Media, Communication, Methods, Semiotics, Voretische perspectieven en methodologische benaderingenisual analysis