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Researcher
Bart Larivière
- Disciplines (KU Leuven):Market research, Marketing models
- Disciplines (Ghent University):Marketing
- See also: Bart Larivière (Ghent University)
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Oct 2018 → Today - Department of Innovation, Entrepreneurship and Service Management (Department)
Member
From1 Feb 2010 → 30 Sep 2018 - Department of Marketing (Department)
Member
From13 Aug 2001 → 30 Sep 2011
Projects
1 - 4 of 4
- The Role of Service Robots in Service Encounters: The Impact of Service Encounter Decisions on Customer OutcomesFrom17 Aug 2021 → TodayFunding: BOF - doctoral mandates, FWO fellowships
- The value of new customer metrics in the digital era for better understanding and predicting business performance”From27 Apr 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Characterising and understanding Customer Experience Management in B2BFrom5 Jun 2019 → 5 Jun 2023Funding: Own budget, for example: patrimony, inscription fees, gifts
- Customer reactions to robotics in service encountersFrom18 Dec 2018 → 30 Sep 2020Funding: BOF - Other initiatives
Publications
1 - 10 of 17
- Pathways to Service System Smartness for Firms(2023)
Authors: Bieke Henkens, Bart Larivière
- Piloting personalization research through data-rich environments: a literature review and future research agenda(2023)
Authors: Bart Larivière
Pages: 520 - 552 - Role of Social and App-Related Factors in Behavioral Engagement With mHealth for Improved Well-being Among Chronically Ill Patients: Scenario-Based Survey Study(2022)
Authors: Bart Larivière
- People-planet-profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms(2022)
Authors: Bart Larivière
Pages: 507 - 519 - The Unintended Consequences of Attitudinal Word-of-Mouth Drivers(2021)
Authors: Bart Larivière
Pages: 263 - 276 - The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems(2021)
Authors: Bieke Henkens, Bart Larivière
Pages: 425 - 447 - How and why businesses invest in smartness: A battle or not?”,(2021)
Authors: Bart Larivière
- What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information(2020)
Authors: Bart Larivière
Pages: 524 - 547 - A neurophysiological exploration of the dynamic nature of emotions during the customer experience(2020)
Authors: Bart Larivière
- Implications of customer participation in outsourcing non-core services to third parties(2020)
Authors: Bart Larivière
Pages: 438 - 458