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Researcher
Dieneke Van de Sompel
- Keywords:Sustainability, Persuasive communication and marketing to children, Advertising, Consumer behavior, Non-profitcommunication, Consumer socialisation, Parent-child communication
- Disciplines:Media and communication theory, Digital media, Science and health communication, Consumer psychology, Market research, Consumer behaviour, Marketing communications, Communication management, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Jan 2019 → 31 Aug 2021 - Department of Communication Sciences (Department)
Member
From1 Aug 2016 → Today - Department of Public Governance, Management and Finance (Department)
Member
From1 Oct 2013 → 30 Sep 2014 - Department of Marketing (Department)
Member
From1 Dec 2007 → 25 Sep 2016
Projects
1 - 4 of 4
- Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?From1 Jan 2022 → TodayFunding: BOF - doctoral mandates
- Fair Play? An Investigation of Player Attitudes, Purchase Behavior and Ethics Surrounding Microtransactions in Digital GamesFrom11 Jan 2021 → TodayFunding: BOF - projects
- Stimulating sustainability in childhood. The effectiveness of communication strategies targeting children and adolescents to encourage sustainabilityFrom1 Jan 2021 → TodayFunding: BOF - projects
- Children as change makers in a household’s sustainable food consumption. Exploring how in-store marketing interventions targeting children can affect sustainable food literacy, -attitudes and - choices in children and their parents.From1 Jan 2019 → 31 Aug 2021Funding: BOF - postdoctoral mandates
Publications
1 - 10 of 30
- Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads(2024)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
Pages: 70 - 85 - Helping mother earth : young children's responses to sustainability labels on food packaging(2022)
Authors: Marloes de Brabandere, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1 - 'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory(2022)
Authors: Hayley Pearce, Veroline Cauberghe, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1 - Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior(2021)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
- Helping mother earth : young children's responses to sustainability labels on food packaging(2021)
Authors: Marloes de Brabandere, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1 - Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent(2021)
Authors: Hayley Pearce, Liselot Hudders, Dieneke Van de Sompel, Veroline Cauberghe
Number of pages: 1 - ChildrenU+2019s and parentsU+2019 perceptions of online commercial data practices : a qualitative study(2020)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
Pages: 163 - 174 - Young energy savers : exploring the role of parents, peers, media and schools in saving energy among children in Belgium(2020)
Authors: Hayley Pearce, Liselot Hudders, Dieneke Van de Sompel
- #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations(2020)
Authors: Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders
- 'Playing by the Book' : determinants of children's preference for replicating and originating play(2020)
Authors: Dieneke Van de Sompel, Iris Vermeir
Pages: 686 - 698