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Researcher
Helena Van Kerrebroeck
- Keywords:Economics and applied economics
- Disciplines:Engineering and technology
Affiliations
- Faculty of Economic and Social Sciences and Solvay Business School (Faculty)
Member
From19 Jul 2016 → 7 Sep 2017 - Faculty of Economic and Social Sciences and Solvay Business School (Faculty)
Member
From17 Aug 2015 → 11 Dec 2017 - Business (Department)
Member
From1 Feb 2014 → 31 Dec 2017 - Faculty of Economic and Social Sciences and Solvay Business School (Faculty)
Member
From25 Jul 2011 → 5 Jul 2013
Publications
1 - 9 of 9
- The impact of representation media on customer engagement in tourism marketing among Millennials(2019)
Authors: Kim Willems, Malaika Brengman, Helena Van Kerrebroeck
Pages: 1988-2017 - Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership(2019)
Authors: Helena Van Kerrebroeck
Pages: 269-280 - Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership(2019)
Authors: Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
Pages: 269-280 - When brands come to life:(2017)
Authors: Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
Pages: 177-191 - Enriching the Digital Consumer Experience: Studying the Role of Virtual Reality, Augmented Reality and Touch Technologies.(2017)
Authors: Helena Van Kerrebroeck, Kim Willems, Malaika Brengman
- Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership.(2017)
Authors: Helena Van Kerrebroeck
Pages: 53Number of pages: 1 - Leveraging advertising to a whole different dimension(2017)
Authors: Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
Pages: 164-170 - Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing(2017)
Authors: Helena Van Kerrebroeck, Kim Willems, Malaika Brengman
Pages: 892-909 - When brands come to life: Experimental research on the vividness effect of Virtual Reality in transformational marketing communications.(2016)
Authors: Helena Van Kerrebroeck
Pages: 58-58