Researcher
Katarina Panic
- Disciplines:Communication management
Affiliations
- Department of Communication Sciences (Department)
Member
From1 Jan 2009 → 30 Sep 2016
Publications
11 - 20 of 24
- The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game(2013)
Authors: Katarina Panic, Veroline Cauberghe
Number of pages: 1 - Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses(2013)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Michael L. Capella, Ralf Terlutter
Pages: 264 - 273 - Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response(2012)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, E. Martinelli, S. Grappi
Pages: 266 - 267 - Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media(2012)
Authors: Veroline Cauberghe, Patrick De Pelsmacker, Liselot Hudders, Katarina Panic, Destoop Karl
- Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response(2012)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, E Martinelli, S Grappi
Number of pages: 1 - Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats(2012)
Authors: Katarina Panic, Karl Destoop, Veroline Cauberghe, Patrick De Pelsmacker
Number of pages: 1 - Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude(2012)
Authors: Veroline Cauberghe, Katarina Panic, Tine Faseur, Eva Zimmerman
Number of pages: 1 - Promoting dental care to children using traditional and interactive media following threat appeals(2012)Volume: 3
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Martin Eisend, Tobias Langner, Shintaro Okazaki
Pages: 331 - 340 - The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising(2011)Series: European advertising academy
Authors: Katarina Panic, Veroline Cauberghe, Delphine Verhoye, Shintaro Okazaki
Pages: 133 - 144 - Impact of an interactive anti-speeding threat appeal: how much threat is too much?(2011)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Pages: 281 - 289