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Researcher
Kim WILLEMS
- Keywords:Economics and applied economics
- Disciplines:Consumer behaviour, Market research, Marketing channels and retailing, Marketing communications, Marketing not elsewhere classified
Affiliations
- Faculty of Business Economics (Faculty)
Member
From16 Dec 2015 → Today - Marketing & Strategy (Department)
Member
From16 Dec 2015 → Today - Marketing (Research group)
Member
From16 Dec 2015 → Today - Faculty of Business Economics (Faculty)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing (Research group)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From1 Oct 2009 → 30 Sep 2014 - Marketing (Research group)
Member
From1 Oct 2008 → 30 Sep 2014 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2008 → 30 Sep 2014 - Management (Division)
Member
From1 Oct 2008 → 30 Sep 2009
Publications
1 - 10 of 54
- Frontline employee expectations on working with physical robots in retailing(2023)
Authors: Kim WILLEMS, Nanouk Verhulst, Laurens De Gauquier, Malaika BRENGMAN
Pages: 467 - 492 - Brand personality appeal in retailing: Comparing fashion- and grocery retailing(2022)
Authors: Kim WILLEMS
- Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence(2022)
Authors: Malaika BRENGMAN, Kim WILLEMS, Laurens De Gauquier
- How customers motive attributions impact intentions to use an interactive kiosk in-store(2022)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
- Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity(2022)
Authors: Lieve DOUCE, Kim WILLEMS, Arjun Chaudhuri
- In or out? A field observational study on the placement of entertaining robots in retailing(2021)
Authors: L De Gauquier, Malaika BRENGMAN, Kim WILLEMS, HL Cao, Bram Vanderborght
Pages: 846 - 874 - Can a retail environment be simulated by photographs?(2021)
Authors: Kim WILLEMS, Lieve DOUCE, Ann PETERMANS
- Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective(2021)
Authors: Ann PETERMANS, Lieve DOUCE, Kim WILLEMS
Pages: 209 - 219Number of pages: 11 - Winkelen we binnenkort met robots?(2019)
Authors: Malaika BRENGMAN, Laurens De Gauquier, Stephanie Van de Sanden, Kim WILLEMS
Pages: 167 - 174 - Is robotic shopping set to be the next big thing?(2019)
Authors: Malaika BRENGMAN, Laurens De Gauquier, Stephanie van de Sanden, Kim WILLEMS
Pages: 167 - 174