Researcher
Liselot Hudders
- Keywords:Marketing Communication, Influencer Marketing, Advertising Literacy, Digital Marketing, Consumer Behavior, Advertising, Media effects research, Consumer socialization
- Disciplines:Communication research methodology, Communication management, Science and health communication, Media research methodology, Media and communication policy, Information technologies, Media audience research, Consumer behaviour, Digital media, Marketing communications, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2021 - Department of Marketing (Department)
Member
From1 Feb 2014 → 30 Sep 2018 - Department of Communication Sciences (Department)
Member
From1 Dec 2005 → Today
Projects
1 - 10 of 24
- The relationship between gambling sponsorship and thenormalization and prevalence of gambling - GAMSPONFrom15 Dec 2022 → TodayFunding: Research programme supporting the federal policy note on drugs
- Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviorsFrom1 Nov 2022 → 1 May 2023Funding: Ministery of Justice
- Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?From1 Jan 2022 → TodayFunding: BOF - doctoral mandates
- How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packagingFrom1 Jan 2022 → TodayFunding: FWO research project
- Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?From1 Oct 2021 → TodayFunding: FWO junior postdoctoral fellowship
- Children as influencers on social media: Development of a valorisation tool supporting parentsFrom1 May 2021 → TodayFunding: BOF - various
- Online bevraging van Vlaamse influencersFrom10 Feb 2021 → 29 Mar 2021Funding: Department Welfare, Public Health and Culture
- Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilotsFrom8 Feb 2021 → TodayFunding: Cities and Municipalities
- #Fitspiration: The Impact of Instagram Fitfluencers on Adolescents’ Mental Well-being and Exercise BehaviorFrom1 Jan 2021 → TodayFunding: FWO research project
- Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeingFrom1 Jan 2021 → TodayFunding: BOF - postdoctoral mandates
Publications
1 - 10 of 205
- A qualitative approach to unravel young childrenU+2019s advertising literacy for YouTube advertising : in-depth interviews with children and their parents(2023)
Authors: Femke Loose, Liselot Hudders, Steffi De Jans, Ini Vanwesenbeeck
Pages: 74 - 94 - A new era of influencer marketing : lessons from recent inquires and thoughts on future directions(2022)
Authors: Liselot Hudders, Chen Lou
Pages: 1 - 5 - Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers(2022)
Authors: Sanne Holvoet, Ini Vanwesenbeeck, Liselot Hudders, Laura Herrewijn
Pages: 213 - 234 - Food promotion and children's health : considering best practices for teaching and evaluating media literacy on food marketing(2022)
Authors: Charlene Elliott, Emily Truman, Michelle R. Nelson, Cyndy Scheibe, Liselot Hudders, Steffi De Jans, Kara Brisson-Boivin, Samantha McAleese, Matthew Johnson, Lauren Walker, et al.
- Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology(2022)
Authors: Robbe Decuypere, Ben Robaeyst, Liselot Hudders, Bastiaan Baccarne, Dieneke Van de Sompel
- Measurement invariance of the modified brand luxury index scale across gender, age and countries(2022)
Authors: Shubin Yu, Liselot Hudders
Pages: 870 - 889 - Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children(2022)
Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
Number of pages: 1 - Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing(2022)
Authors: Elisabeth Van den Abeele, Ini Vanwesenbeeck, Liselot Hudders
Number of pages: 1 - Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram(2022)
Authors: Liselot Hudders, Steffi De Jans
Pages: 128 - 149 - Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior(2022)
Authors: Steffi De Jans, Liselot Hudders, Brigitte Naderer, Valentina De Pauw