Researcher
Liselot Hudders
- Keywords:Marketing Communication, Influencer Marketing, Advertising Literacy, Digital Marketing, Consumer Behavior, Advertising, Media effects research, Consumer socialization
- Disciplines:Communication research methodology, Communication management, Science and health communication, Media research methodology, Media and communication policy, Information technologies, Media audience research, Consumer behaviour, Digital media, Marketing communications, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2021 - Department of Marketing (Department)
Member
From1 Feb 2014 → 30 Sep 2018 - Department of Communication Sciences (Department)
Member
From1 Dec 2005 → Today
Projects
1 - 10 of 20
- SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital toolsFrom1 Jan 2024 → TodayFunding: Horizon Europe - Mission area: Cancer - not attributable
- The relationship between gambling sponsorship and the normalization and prevalence of gambling (GAMSPON)From15 Dec 2022 → TodayFunding: Research programme supporting the federal policy note on drugs
- Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviorsFrom1 Nov 2022 → 1 May 2023Funding: FOD of Justice
- How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packagingFrom1 Jan 2022 → TodayFunding: FWO research project (including WEAVE projects)
- Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?From1 Jan 2022 → TodayFunding: BOF - doctoral mandates
- Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?From1 Oct 2021 → TodayFunding: FWO junior postdoctoral fellowship
- Children as influencers on social media: Development of a valorisation tool supporting parentsFrom1 May 2021 → TodayFunding: BOF - various
- Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilotsFrom8 Feb 2021 → TodayFunding: Cities and Municipalities
- Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeingFrom1 Jan 2021 → 31 Dec 2023Funding: BOF - postdoctoral mandates
- #Fitspiration: The Impact of Instagram Fitfluencers on Adolescents’ Mental Well-being and Exercise BehaviorFrom1 Jan 2021 → TodayFunding: FWO research project (including WEAVE projects)
Publications
11 - 20 of 104
- Community Service Learning : engaging social science students(2022)Series: IDC Impact Series
Authors: Ernst Buyl, Lesley Hustinx, Tony Valcke, Fabienne Bossuyt, Melissa Ceuterick, Liselot Hudders, Courtney Marsh, Noel Klima
Pages: 25 - 48 - Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children(2022)
Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
Number of pages: 1 - Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts(2022)
Authors: Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Marloes de Brabandere, Steffi De Jans, Ini Vanwesenbeeck
Number of pages: 1 - Impact of thin-ideals in influencer posts promoting foods high versus low in nutritional value on tweens’ healthy food choice behavior(2022)
Authors: Steffi De Jans, Liselot Hudders, Brigitte Naderer
Number of pages: 1 - Measurement invariance of the modified brand luxury index scale across gender, age and countries(2022)
Authors: Shubin Yu, Liselot Hudders
Pages: 870 - 889 - 'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory(2022)
Authors: Hayley Pearce, Veroline Cauberghe, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1 - Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior(2022)
Authors: Steffi De Jans, Liselot Hudders, Brigitte Naderer, Valentina De Pauw
- Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children(2022)
Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
Number of pages: 1 - What is beautiful is better : the impact of an influencerU+2019s body type on the product attitude and purchase intention of misshapen apples(2022)
Authors: Lies Beugnies, Liselot Hudders, Wendy Van Lippevelde
Number of pages: 1 - #Managedbymom : how are kidfluencers presented online? A qualitative study with kidfluencers and their parents(2022)
Authors: Elisabeth Van den Abeele, Liselot Hudders, Ini Vanwesenbeeck
Number of pages: 1