Researcher
Liselot Hudders
- Keywords:Marketing Communication, Influencer Marketing, Advertising Literacy, Digital Marketing, Consumer Behavior, Advertising, Media effects research, Consumer socialization
- Disciplines:Communication research methodology, Communication management, Science and health communication, Media research methodology, Media and communication policy, Information technologies, Media audience research, Consumer behaviour, Digital media, Marketing communications, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2021 - Department of Marketing (Department)
Member
From1 Feb 2014 → 30 Sep 2018 - Department of Communication Sciences (Department)
Member
From1 Dec 2005 → Today
Projects
1 - 10 of 20
- SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital toolsFrom1 Jan 2024 → TodayFunding: Horizon Europe - Mission area: Cancer - not attributable
- The relationship between gambling sponsorship and the normalization and prevalence of gambling (GAMSPON)From15 Dec 2022 → TodayFunding: Research programme supporting the federal policy note on drugs
- Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviorsFrom1 Nov 2022 → 1 May 2023Funding: FOD of Justice
- How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packagingFrom1 Jan 2022 → TodayFunding: FWO research project (including WEAVE projects)
- Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?From1 Jan 2022 → TodayFunding: BOF - doctoral mandates
- Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?From1 Oct 2021 → TodayFunding: FWO junior postdoctoral fellowship
- Children as influencers on social media: Development of a valorisation tool supporting parentsFrom1 May 2021 → TodayFunding: BOF - various
- Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilotsFrom8 Feb 2021 → TodayFunding: Cities and Municipalities
- Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeingFrom1 Jan 2021 → 31 Dec 2023Funding: BOF - postdoctoral mandates
- #Fitspiration: The Impact of Instagram Fitfluencers on Adolescents’ Mental Well-being and Exercise BehaviorFrom1 Jan 2021 → TodayFunding: FWO research project (including WEAVE projects)
Publications
31 - 40 of 104
- Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy(2021)
Authors: Laura Herrewijn, Steffi De Jans, Liselot Hudders, Veroline Cauberghe
- Gambling advertising targeted at Belgian young adults(2021)
Authors: Liselot Hudders, Steffi De Jans, Evelien Tempelaere
Number of pages: 1 - Helping mother earth : young children's responses to sustainability labels on food packaging(2021)
Authors: Marloes de Brabandere, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1 - Influencer marketing : teenagers as commercial content creators(2021)
Authors: Elisabeth Van den Abeele, Marijke De Veirman, Steffi De Jans, Liselot Hudders
Number of pages: 1 - Moral rebels and dietary deviants : how moral minority stereotypes predict the social attractiveness of veg*ns(2021)
Authors: Ben De Groeve, Liselot Hudders, Brent Bleys
- What’s in the name of strategy? A survey of Flemish politicians and party staffers’ knowledge, self-reported use and expectations of rhetorical figures in speeches(2021)
Authors: Edward De Vooght, Sarah Van Leuven, Liselot Hudders
Number of pages: 1 - Too young to know? Preschool children’s knowledge and understanding of (digital) advertising(2021)
Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
Number of pages: 1 - Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers(2021)
Authors: Sanne Holvoet, Ini Vanwesenbeeck, Liselot Hudders, Laura Herrewijn
Number of pages: 1 - Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent(2021)
Authors: Hayley Pearce, Liselot Hudders, Dieneke Van de Sompel, Veroline Cauberghe
Number of pages: 1 - The value of influencer marketing for business : a bibliometric analysis and managerial implications(2021)
Authors: Guoquan Ye, Liselot Hudders, Steffi De Jans, Marijke De Veirman
Pages: 160 - 178