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Researcher
Liselot Hudders
- Keywords:Marketing Communication, Influencer Marketing, Advertising Literacy, Digital Marketing, Consumer Behavior, Advertising, Media effects research, Consumer socialization
- Disciplines:Communication research methodology, Communication management, Science and health communication, Media research methodology, Media and communication policy, Information technologies, Media audience research, Consumer behaviour, Digital media, Marketing communications, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2021 - Department of Marketing (Department)
Member
From1 Feb 2014 → 30 Sep 2018 - Department of Communication Sciences (Department)
Member
From1 Dec 2005 → Today
Projects
1 - 10 of 20
- SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital toolsFrom1 Jan 2024 → TodayFunding: Horizon Europe - Mission area: Cancer - not attributable
- The relationship between gambling sponsorship and the normalization and prevalence of gambling (GAMSPON)From15 Dec 2022 → TodayFunding: Research programme supporting the federal policy note on drugs
- Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviorsFrom1 Nov 2022 → 1 May 2023Funding: FOD of Justice
- How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packagingFrom1 Jan 2022 → TodayFunding: FWO research project (including WEAVE projects)
- Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?From1 Jan 2022 → TodayFunding: BOF - doctoral mandates
- Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?From1 Oct 2021 → TodayFunding: FWO junior postdoctoral fellowship
- Children as influencers on social media: Development of a valorisation tool supporting parentsFrom1 May 2021 → TodayFunding: BOF - various
- Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilotsFrom8 Feb 2021 → TodayFunding: Cities and Municipalities
- Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeingFrom1 Jan 2021 → 31 Dec 2023Funding: BOF - postdoctoral mandates
- #Fitspiration: The Impact of Instagram Fitfluencers on Adolescents’ Mental Well-being and Exercise BehaviorFrom1 Jan 2021 → TodayFunding: FWO research project (including WEAVE projects)
Publications
41 - 50 of 104
- ChildrenU+2019s and parentsU+2019 perceptions of online commercial data practices : a qualitative study(2020)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
Pages: 163 - 174 - Young energy savers : exploring the role of parents, peers, media and schools in saving energy among children in Belgium(2020)
Authors: Hayley Pearce, Liselot Hudders, Dieneke Van de Sompel
- Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices(2020)
Authors: Carla Mingolla, Liselot Hudders, Veroline Cauberghe
- #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations(2020)
Authors: Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders
- Figuring out political rhetoric : a content analysis of the use of rhetorical figures by Flemish politicians(2020)
Authors: Edward De Vooght, Sarah Van Leuven, Liselot Hudders
Number of pages: 1 - Knowledge as a strategy for privacy protection : how a privacy literacy training affects childrenU+2019s online disclosure behavior(2020)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1 - Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising(2020)
Authors: Marijke De Veirman, Liselot Hudders
Pages: 94 - 130 - Knowledge as a strategy for privacy protection : how a privacy literacy training affects children's online disclosure behavior(2020)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
- My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes(2020)
Authors: Sanne Holvoet, Liselot Hudders, Laura Herrewijn
Number of pages: 1 - Ninety minutes to reduce one's intention to eat meat : a preliminary experimental investigation on the effect of watching the Cowspiracy documentary on intention to reduce meat consumption(2020)
Authors: Sara Pabian, Liselot Hudders, Karolien Poels, Floor Stoffelen, Charlotte J. S. De Backer