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Researcher
Liselot Hudders
- Keywords:Marketing Communication, Influencer Marketing, Advertising Literacy, Digital Marketing, Consumer Behavior, Advertising, Media effects research, Consumer socialization
- Disciplines:Communication research methodology, Communication management, Science and health communication, Media research methodology, Media and communication policy, Information technologies, Media audience research, Consumer behaviour, Digital media, Marketing communications, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2021 - Department of Marketing (Department)
Member
From1 Feb 2014 → 30 Sep 2018 - Department of Communication Sciences (Department)
Member
From1 Dec 2005 → Today
Projects
11 - 20 of 20
- Mobile eye-tracking glasses and electroencephalography (EEG).From1 Dec 2020 → 30 Nov 2022Funding: BOF - scientific equipment program
- Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.From1 Nov 2020 → TodayFunding: FWO junior postdoctoral fellowship
- Children as advertising vehicle: A legal and communication science analysis of the phenomenon of ‘kidsfluencers’From1 Oct 2020 → TodayFunding: BOF - projects
- How Preschool Children can Resist YouTube Video Advertising: An Empirical Approach to Uncover the challenges YouTube Advertising Pose for Preschool Children.From1 Dec 2019 → TodayFunding: BOF - projects
- MM+M fossielfreeFrom17 Dec 2018 → 31 Dec 2020Funding: Cities and Municipalities
- How does style persuade? Validating classical rhetoric through an empirical study of the practice and effects of rhetorical figures in political speechFrom1 Oct 2018 → 31 Aug 2022Funding: FWO fellowships
- Examining the Role of Peer Communication in How Commercial Content on Social Media Affects Adolescents’ Identity Formation and Consumer SocializationFrom1 Oct 2018 → 31 Jan 2021Funding: BOF - Doctoral projects
- Examining the Role of Advertising Literacy in How Young Children Cope with Online Data Collection Practices and Targeted AdvertisingFrom1 Jan 2017 → 31 Oct 2021Funding: BOF - Doctoral projects
- Triple-A: Stimulationg the adoption of lowcarbon technologies by homeowners through increased Awareness and easy Access.From1 Jan 2017 → 30 Apr 2022Funding: Other EU initiatives out of framework
- Examining the effectiveness of social media communication strategies of governmental organizations in times of crisisFrom1 Oct 2014 → 30 Sep 2018Funding: BOF - Doctoral projects
Publications
1 - 10 of 104
- An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure(2024)
Authors: Guoquan Ye, Xin Guan, Liselot Hudders
Pages: 98 - 118 - Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads(2024)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
Pages: 70 - 85 - Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers(2023)
Authors: Eva. A van Reijmersdal, Liselot Hudders
Pages: 284 - 302 - De kracht van influencermarketing(2023)
Authors: Liselot Hudders, Eva A. van Reijmersdal
Pages: 231 - 235 - The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization(2023)
Authors: Rebecca Van Herck, Sofie Decock, Bernard De Clerck, Liselot Hudders
Pages: 1220 - 1266 - The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations(2023)
Authors: Liselot Hudders, Chen Lou
Pages: 151 - 161 - Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement(2023)
Authors: Steffi De Jans, Veroline Cauberghe, Liselot Hudders
Pages: 2640 - 2651 - An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications(2023)
Authors: Steffi De Jans, Liselot Hudders, Evelien Tempelaere
Pages: 152 - 182 - Gambling sponsorships in sport : a systematic review of the scientific literature(2023)
Authors: Bram Constandt, Steffi De Jans, Liselot Hudders
Pages: 303 - 304 - Helping mother earth : young children's responses to sustainability labels on food packaging(2022)
Authors: Marloes de Brabandere, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1