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Researcher
Nathalie Dens
- Research Expertise:Market research Consumer behavior Marketing communications Persuasive communications
- Keywords:MARKETING, Economics and applied economics
- Disciplines:Marketing
- Research techniques:Survey research Experimental research Focus group research In-depth interviews Content analysis Conjoint analysis Descriptive analyses Multi-variate research methods
- Users of research expertise:Fellow researchers Students Industrial organisations Non-commercial organisations Press
Projects
1 - 8 of 8
- Sensing, predicting and exploiting consumer visual attention in fast-paced marketing environments (CONVISE).From1 Oct 2023 → TodayFunding: HORIZON.1.2 - Marie Skłodowska-Curie-actions (MSCA)
- Citizen Science project 'De Oorzaak'From1 Aug 2023 → TodayFunding: Nonprofit institution or equivalents, Private funding of national origin - undefined, Cities and Municipalities, Department of Mobility and Public Works, Department of Environment, Fund Recuperation Fiscal Exemption
- Just in time! Using personal and contextual data to stimulate healthy behavior through adaptive interventions: Theoretical framework, technological building blocks and empirical evidence.From1 Jan 2019 → 31 Dec 2022Funding: BOF - projects
- Effectiveness of social media marketing in the Latin American ContextFrom25 Sep 2017 → 24 Sep 2021Funding: Foreign public sponsor
- The impact of message content and framing in blood donation appeals: An experimental approach to donor recruitment and retention.From1 Jan 2017 → 31 Dec 2018Funding: FWO Red Cross-Flanders: Social and medical aspects of (blood) donorship
- Farm and regional products: consumer research and economic service of tourist and recreational routes in the province of Antwerp.From1 Jul 2012 → 30 Sep 2013Funding: Provinces
- Integrated Marketing Communications: Creating synergies through advertising in different mediaFrom1 Jan 2012 → 31 Dec 2012Funding: BOF - Other initiatives
- Consumer reactions to different branding strategies in an interactive contextFrom1 Jan 2010 → 31 Dec 2011Funding: BOF - Other initiatives
Publications
1 - 10 of 59
- Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings(2024)
Authors: Ana Isabel Loureiro Lopes, Edward C. Malthouse, Nathalie Dens, Patrick De Pelsmacker
Pages: 22 - 41 - The impact of nutritional labeling on adult snack choices(2024)
Authors: Elke Godden, Clara Cutello, Nathalie Dens
Pages: 1 - 12 - Predicting luxury purchases(2024)
Authors: Nermain Al-Issa, Nathalie Dens, Ingrid Moons, Omar Ali
Pages: 1 - 26 - Masstige buyers(2024)
Authors: Nermain Al-Issa, Piotr Kwiatek, Nathalie Dens
Pages: 1 - 18 - Food for thought(2024)
Authors: Clara Cutello, Francois R. Foerster, Nathalie Dens
Pages: 1 - 10 - Unique horizontal ellipsis like everyone else(2024)
Authors: Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens, Sebastien Soulez
Pages: 491 - 532 - How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait(2023)
Authors: Al-Issa Nermain, Nathalie Dens
Pages: 562 - 585 - University students' well-being and engagement in activities in the early days of Covid-19(2023)
Authors: Carmem Meira Cunha, Nathalie Dens, Georg Dura Granic
Pages: 279 - 303 - The rise, growth, and future of branded content in the digital media landscape(2023)
Authors: Nathalie Dens, Karolien Poels
Pages: 141 - 150 - Sales promotion posts across different social media: a text-based analysis(2023)
Authors: Cristian Buzeta Riquelme, Patrick De Pelsmacker, Nathalie Dens
Pages: 1 - 22