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Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
1 - 10 of 151
- The effects of brand placement disclosures in fiction(2022)
Authors: Yana R. Avramova, Nathalie Dens, Patrick De Pelsmacker
Pages: 450 - 450 - How and when personalized advertising leads to brand attitude, click, and WOM intention(2022)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Pages: 39 - 56 - The effects of model ethnicity in charity appeals for local and global charities(2022)
Authors: Patrick De Pelsmacker, Nathalie Dens, Sarah De Meulenaer
Pages: 129 - 148 - Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?(2022)
Authors: Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker
Pages: 1 - 12 - Marketing communications : a European perspective(2021)
Authors: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
- Brand placement across media : the interaction of placement modality and frequency in film versus text(2021)
Authors: Yana R. Avramova, Nathalie Dens, Patrick De Pelsmacker
Pages: 20 - 30 - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis(2021)
Authors: Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer
Pages: 1 - 20 - What is wrong with advertising research and how can we fix it?(2021)
Authors: Patrick De Pelsmacker
Pages: 835 - 848 - The identity of recycled plastics : a vocabulary of perception(2020)
Authors: Lore Veelaert, Els Du Bois, Ingrid Moons, Patrick De Pelsmacker, Sara Hubo, Kim Ragaert
- Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium(2020)
Authors: Ingrid Moons, Patrick De Pelsmacker, Camilla Barbarossa