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Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
11 - 20 of 153
- The impact of relational characteristics on consumer responses to word of mouth on social networking sites(2019)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Pages: 212 - 243 - AdvertisersU+2019 perceptions regarding the ethical appropriateness of new advertising formats aimed at minors(2019)
Authors: Kristien Daems, Patrick De Pelsmacker, Ingrid Moons
Pages: 438 - 456 - How consumersU+2019 media usage creates synergy in advertising campaigns(2018)
Authors: Nathalie Dens, Patrick De Pelsmacker, Peter Goos, Leonids Aleksandrovs, David Martens
Pages: 268 - 287 - Better together? Harnessing the power of brand placement through program sponsorship messages(2018)
Authors: Nathalie Dens, Patrick De Pelsmacker, Yann Verhellen
Pages: 151 - 159 - Effects of country-of-origin stereotypes on consumer responses to product-harm crises(2018)
Authors: Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons
Pages: 362 - 389 - Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection(2018)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Number of pages: 1 - WomenU+2019s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context(2018)
Authors: Martine Lewi, Patrick De Pelsmacker, Veroline Cauberghe
Pages: 114 - 127 - How consumersU+2019 values influence responses to male and female gender role stereotyping in advertising(2018)
Authors: Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker, Martin Eisend
Pages: 893 - 913 - The impact of text valence, star rating and rated usefulness in online reviews(2018)
Authors: Patrick De Pelsmacker, Nathalie Dens, Alona Kolomiiets
Pages: 340 - 359 - The effect of brand integration and brand interactivity on young teenagersU+2019 brand memory, brand attitude and willingness to share personal data(2018)
Authors: Kristien Daems, Patrick De Pelsmacker, Ingrid Moons
Number of pages: 1