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Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
151 - 153 of 153
- Marketing Research with SPSS
Authors: W JANSSENS, Katrien Wijnen, Patrick De Pelsmacker
- The impact of value-laden advertisements on consumer values
Authors: C. Defever, Patrick De Pelsmacker, N. Dens
Pages: 69 - 77 - Marketing communications : a European perspective
Authors: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh