< Back to previous page
Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
21 - 30 of 153
- The determinants of the adoption intention of eco-friendly functional food in different market segments(2018)
Authors: Ingrid Moons, Patrick De Pelsmacker, Camilla Barbarossa
Pages: 151 - 161 - Motivations to use different social media types and their impact on consumer-brand engagement(2018)
Authors: Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens
Number of pages: 1 - Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands(2018)
Authors: Yana Avramova, Nathalie Dens, Patrick De Pelsmacker
Number of pages: 1 - How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses(2018)
Authors: Yana Avramova, Patrick De Pelsmacker, Nathalie Dens
Pages: 500 - 518 - Digital marketing strategies, online reviews and hotel performance(2018)
Authors: Patrick De Pelsmacker, Sofie Van Tilburg, Christian Holthof
Pages: 47 - 55 - Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance(2018)
Authors: Sarah De Meulenaer, Patrick De Pelsmacker, Nathalie Dens
Pages: 291 - 298 - Co-creating advertising literacy awareness campaigns for minors(2017)
Authors: Kristien Daems, Patrick De Pelsmacker, Ingrid Moons
Pages: 54 - 69 - Brand placement repetition in a fictional text(2017)
Authors: Yana R. Avramova, Patrick De Pelsmacker, Nathalie Dens
Pages: 38 - 59 - ConsumersU+2019 motivations for lurking and posting in brand communities on social networking sites(2017)Edition: 3
Authors: Veroline Cauberghe, Patrick De Pelsmacker, Shelly Rodgers, Esther Thorso
Pages: 207 - 221 - The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness(2017)
Authors: Emma Beuckels, Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Number of pages: 1