< Back to previous page
Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
31 - 40 of 153
- Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets(2017)
Authors: Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker, Peter Goos
Pages: 293 - 313 - Personal values, green self-identity and electric car adoption(2017)
Authors: Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons
Pages: 190 - 200 - Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media(2017)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Pages: 905 - 920 - How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos(2016)
Authors: Veroline Cauberghe, Tine Faseur, Katarina Panic, Patrick De Pelsmacker
Pages: 361 - 378 - The influence of country-of-origin stereotypes on consumer responses to food safety scandals : the case of the horsemeat adulteration(2016)
Authors: Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons, Alberto Marcati
Pages: 71 - 83 - The freedom to lose control: self-regulation difference in heavy versus light media multitaskers(2016)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Number of pages: 1 - Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers(2016)
Authors: Camilla Barbarossa, Patrick De Pelsmacker
Pages: 229 - 247 - Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality(2016)
Authors: Nathalie Dens, Patrick De Pelsmacker
Pages: 465 - 485 - Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies(2016)
Authors: Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker
Pages: 461 - 471 - The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor(2016)
Authors: Yann Verhellen, Jiska Eelen, Nathalie Dens, Patrick De Pelsmacker
Pages: 932 - 948