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Steffi De Jans

  • Research Expertise  (University of Antwerp):My research focuses on minors’ advertising literacy for embedded advertising, influencer marketing and how children's healthy eating behavior can be stimulated.
  • Keywords  (University of Antwerp):ADVERTISING LITERACY, INFLUENCER MARKETING, Political and social sciences
  • Keywords  (Ghent University):Advertising Literacy, Influencer Marketing, Gambling advertising
  • Research techniques  (University of Antwerp):I use both quantitative (experimental design, survey studies, and eye-tracking) and qualitative methods (focus groups).