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Researcher

Yana Avramova

  • Research Expertise:Marketing communication, consumer behavior, social cognition
  • Keywords:MARKETING, SOCIAL PSYCHOLOGY, CONSUMER BEHAVIOUR, SOCIAL COGNITION, ADVERTISING EFFECTIVENESS, CONSUMER PSYCHOLOGY, Economics and applied economics
  • Disciplines:Consumer psychology, Cognitive processes, Social perception and cognition, Advertising, Consumer behaviour, Marketing communications
  • Research techniques:Experimental studies, surveys
  • Users of research expertise:Researchers, practitioners, policy-makers