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Researcher

Yi Xiao

  • Disciplines:Communication sciences, Other media and communications, Media studies, Journalism and professional writing

Affiliations

  • Department of Communication Sciences (Department)

    Member

    From31 Aug 2015  →  16 Nov 2015

    Ghent University

Publications

1 - 3 of 3 results

  • The impact of expressing mixed valence emotions in organizational crisis communication on consumerU+2019s negative word-of-mouth intention(2018)

    Authors: Yi Xiao, Liselot Hudders, An-Sofie Claeys, Veroline Cauberghe

    Pages: 794 - 806
  • Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media(2018)

    Authors: Yi Xiao

    Pages: 146 p.
  • Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media(2018)

    Authors: Yi Xiao, Veroline Cauberghe, Liselot Hudders

    Pages: 247 - 260

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